We got a catalog in the mail yesterday called Bounce. The name alone epitomizes my favorite marketing axiom “If You Can’t Fix It, Feature It!” (Yes, I’m a marketing guy who knows good marketing when he sees it. I’m also a middle age dad with three daughters so that’s all I’m saying about why the axiom applies). Continue reading Breasts, Marketing, and If You Can’t Fix It, Feature It!
Wabi-Sabi is a Japanese aesthetic that accepts and celebrates imperfection. It has much to teach us marketers.
To bring the concept to life, here are selected contrasts from a list by Wabi-Sabi authority and author Robyn Griggs Lawrence: Continue reading Wabi-Sabi: An Imperfectly Powerful Marketing Concept
Martha Baker, then head of marketing for the World Famous San Diego Zoo & Wild Animal Park, told me this story years ago about how they named the monorail that takes visitors around the Wild Animal Park. Continue reading Wgasa Bush Line Railway: The Best (True) Naming Story Ever!
“Spray and pray” is what machine-gunners do when they shoot off round after round of ammo and hope they hit their target. And what photographers do when the hold down the shutter release button and capture thousands of images so that they’ll get the very best shot. And what marketers do when they send messages out through every possible communication vehicle and social media channel. Continue reading The Secret Upsides of “Spray and Pray Marketing” Revealed