Breasts, Marketing, and If You Can’t Fix It, Feature It!

We got a catalog in the mail yesterday called Bounce. The name alone epitomizes my favorite marketing axiom “If You Can’t Fix It, Feature It!” (Yes, I’m a marketing guy who knows good marketing when he sees it. I’m also a middle age dad with three daughters so that’s all I’m saying about why the axiom applies).  Continue reading Breasts, Marketing, and If You Can’t Fix It, Feature It!

The Secret Upsides of “Spray and Pray Marketing” Revealed

“Spray and pray” is what machine-gunners do when they shoot off round after round of ammo and hope they hit their target. And what photographers do when the hold down the shutter release button and capture thousands of images so that they’ll get the very best shot. And what marketers do when they send messages out through every possible communication vehicle and social media channel. Continue reading The Secret Upsides of “Spray and Pray Marketing” Revealed