Check out this animated video from Kaiser Family Foundation on Obamacare and the changes it will bring.
We led lively workshops this week for folks at CDC’s Injury Center committed to strengthening how they communicate the results of their good work. Lots of active learning and candid discussion. And sharing…including my friend, colleague, and ace scientist David Sleet giving me a copy of the progress report on improving global road safety by Bloomberg Philanthropies. Check out how they conveyed their results. Continue reading Powerfully Communicate Your Impact: Lessons from … Bloomberg?!
Sure, it’s “only” a sewer cover in Portland Oregon, a.k.a. The Rose City. But it speaks to the reality that everything that an organization says and does either strengthens its image, or weakens it. Portland (the great city where my daughter Alyssa lives) is known as a place where roses grow like crazy, home of the Portland Rose Festival (other reasons here).
Think about the many little ways that you can communicate and reinforce your brand: How your people answer the phone, what your directional signage looks like, how you greet visitors, and if you’re a municipality, yes, even your sewer covers.
What do Mark Twain, Blaise Pascal, and George Bernard Shaw have in common? They are all famously quoted for apologizing to a dear friend for their excessive wordiness:
T.M.I. – Too Much Information! Continue reading Mark Twain, Passion, and T.M.I.
Check out these two signs telling you about violation fines. Which one would influence your behavior more?
This is a common example of Behavioral Decision Theory (BDT) or Behavioral Economics, hitting up against the complexities of real life. Are we moved more by a message that tells us the minimum we’ll be fined for certain if caught, or the maximum we could be fined if caught? Continue reading Warning Signs, Fines, and Risk Communication
My friend and colleague Walt Sandford created Sleepless in San Diego when he headed up fundraising for the San Diego Rescue Mission (SDRM) seven years ago. The idea was to engage people who care about homelessness and give them a meaningful way to take action, not just pay it lip service or donate money. Continue reading Disarming Objections with Smart Messaging: Sleepless in San Diego