Blast Off! Branding & NASA’s Area Code

Guess what part of the U.S. has the area code 321 (think countdown 3-2-1 liftoff!)? Yup, it’s the “Space Coast” in Florida where NASA launches take place. The story goes that a savvy citizen wanted to honor the space program by acquiring the uniquely appropriate area code of 321 (which had been designated for somewhere in Chicago).

This is very clever example of implementing a brand strategy that recognizes that everything about an organization- even its area code, speaks. And can be harnessed into an asset.

How can you extend your brand in clever and effective ways?

Cause Marketing OR Sleeping with a Mosquito

I was at the San Diego Cause Marketing conference this week. Gave a short talk on Radically Putting Customers (Not You!) At The Center, intended to inspire nonprofit leaders to not let passion for their cause get in the way of “right-seeing.” Which means shaping their organizations to be “customer-satisfiers” rather than product-centric “program producers.” I referred to the importance of preventing myopic thinking and forgetting about the reason we exist – to serve. More here, in a short piece I wrote about “Marketing Myopia.” Continue reading Cause Marketing OR Sleeping with a Mosquito