We recently put solar panels on our house in sunny San Diego and are beginning to reap the benefits. Here’s how the aptly named SUNPOWER Dashboard uses “social math” to show our positive environmental impact in a meaningful way. Continue reading Show Your Impact! How “Social Math” Can Help
How to you get people to do what you want them to do? One approach is what we call “right reason” marketing. If you make toothbrushes, that means rationally convince people why they should brush for 2 whole minutes – better hygiene, greater cavity prevention, etc. Surely they’ll agree and brush away! Or not. Continue reading Oral B’s “Wrong Reason” 2 Minute Toothbrushing App
Posted just 5 hours ago, Obama’s video promotion of the Healthcare Marketplace on BuzzFeed already got over 10 million views. It’s part of his outreach campaign using unconventional media outlets to target Millennials.
Most business leaders I know are most comfortable in the world of facts and figures. From this rational foundation, they allow themselves an illusion of certainty, which quells their fears of failure. This makes sense, to an extent. We should consider probable outcomes of various options to mitigate unnecessary risk and inform our decision-making. But like any strength, when overused, rationality becomes a weakness.
In our consulting work, we see time and again where the demand for facts and figures disallows dreaming (dreaming, as in imaginative thought not grounded in rationality). This is bad. Dreaming is a critical element of creativity. Continue reading In Business, Is Dreaming Rational?