Best Marketing Framework: 6 Ms, 4 Ps, or Customer-Centric 4 Es?

When I was serving on an expert FDA Risk Communication Advisory panel last week, a colleague described the “6Ms” marketing communications framework to the FDA staff we were advising. It’s been around for awhile and is still a useful mnemonic to remember what to consider when crafting a campaign. The 6 Ms are: Mission, Market, Message, Media, Money, Metrics.

Of course the classic marketing framework – or marketing mix – is the 4Ps popularized by Dr. Phil Kotler: Product, price, place (of distribution), and promotion.

Now the 4Ps have morphed into the 4Es: In our version, Product becomes Experience, Price become Equity, Place becomes Environment, and Promotion becomes Evangelists. I see this 4Es model as being the most customer-centric and thereby useful for developing a powerful customer/patient experience. More here.

What framework or mnemonic do you find most helpful?