John Lennon famously said, “There are two basic motivating forces: fear and love. When we are afraid, we pull back from life. When we are in love, we open to all that life has to offer with passion, excitement, and acceptance.”
Some of our consulting engagements are with med tech and health IT companies that have created a culture of fear. They don’t say so. But it’s evident in how employees are treated, how customers are viewed, and most clearly in how decisions are made.
We try to help them move away from fear and toward love- even if we usually don’t say so (my fear??). The main way we do this is by putting the customer first. This enables people to let go of the need to magically know what products to make and how to market them effectively and instead co-create the necessary understanding together with their customers. The process, when done well, is as humbling as it is empowering.
Do you work from fear or love? Can you imagine loving your customers? What would change if you did?
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