Hope for the Future of Health IT Marketing!

hopeI just got back from the Health IT Marketing Conference (HITMC). It gets better and stronger every year, building incredible community, thanks in large part to the vision of its founders John Lynn and Shahid Shah.

I was fortunate to present on how to win internal support for better customer-centric marketing, and to lead a workshop – one that both delighted and humbled me. Here’s why.

The half-day workshop, Using the Voice of the Customer to Develop Winning Health IT Marketing, showed how to develop game-changing customer knowledge and translate it into winning marketing strategy.

The workshop participants – mostly marketing directors and managers – were incredible. It was my experience with them that was equal parts delightful and humbling. What stood out was their openness and candor, their desire to improve, their appreciation of the customer voice, and their willingness to challenge their own thinking and mine. And most of all, their commitment to deeply understanding and serving their customers.

They quickly absorbed the underlying principles and then got to work applying them through different exercises on their paths to genuinely customer-centered marketing. With their commitment and skills, their companies and customers should benefit greatly.

Bottom line, if the participants that were in my workshop are representative of the field – and I believe they are, then the future of health IT marketing is bright indeed! Onward and upward!

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