Dr. Moshe Engelberg founded ResearchWorks in 1991 and still leads the firm today. ResearchWorks is a marketing, strategy, and research agency focused on organizations in the business of health. Dr. Engelberg leads sophisticated and innovative applied research and consulting projects ranging from branding & identity building (Medicare, CDC, March of Dimes), product R&D (Welch Allyn, Philips), vision & strategic planning (CDC, Robert Wood Johnson Foundation), and consumer testing. Dr. Engelberg earned his Ph.D. in Communication from Stanford University. In addition to his consulting practice, he has taught Marketing, Health Communication, and MBA courses at USD, SDSU, and UCSD.