Esurance has some really good campaigns that reflect a solid positioning strategy and express a compelling value proposition around saving money online. However, the new campaign misses the< mark by shifting the focus to saving time – 7 1/2 minutes to be exact.
Viagra’s new TV ad is meant to make the drug stand out from competing ED pill Cialis. Until now, both pharma companies Pfizer (Viagra) and Lilly (Cialis) took the same messaging approach, essentially showing a strong middle aged man getting manly things done. It was a message of self-reliance, that with help from a little pill, would extend into the bedroom as well.
Youth obsession is costing the TV networks bigtime. Only they’re too blinded by what they believe to see it. Who’s gonna shake things up??
There’s a longstanding, deep-seated belief that consumers in the first half of life, especially the 18 to 35 demographic, are far and away the most lucrative. Continue reading Move Over 18-35s, Make Room for Boomers!