All posts by Moshe Engelberg

Is the New Viagra Ad Going Too Far?

Viagra’s new TV ad is meant to make the drug stand out from competing ED pill Cialis. Until now, both pharma companies Pfizer (Viagra) and Lilly (Cialis) took the same messaging approach, essentially showing a strong middle aged man getting manly things done. It was a message of self-reliance, that with help from a little pill, would extend into the bedroom as well.


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