Viagra’s new TV ad is meant to make the drug stand out from competing ED pill Cialis. Until now, both pharma companies Pfizer (Viagra) and Lilly (Cialis) took the same messaging approach, essentially showing a strong middle aged man getting manly things done. It was a message of self-reliance, that with help from a little pill, would extend into the bedroom as well.
One of the biggest problems in healthcare IT is the lack of integration across platforms and devices. In other words, one company’s devices don’t “talk” to devices from other companies. It’s a very product-centric approach which only makes things harder for patients who are forced to have their data all over the place.