Posted just 5 hours ago, Obama’s video promotion of the Healthcare Marketplace on BuzzFeed already got over 10 million views. It’s part of his outreach campaign using unconventional media outlets to target Millennials.
The NFL has been airing powerful virtually silent PSAs called Speechless during high profile games recently, as part of the No More campaign. These unscripted spots simply show tight head shots of athletes and others struggling to talk about domestic violence and sexual abuse, issues that have put NFL in an unwanted spotlight this year. Here’s an example: