Scott Adams (Dilbert's creator) funnily (is that a word??) depicts the distractability that comes with the territory of today's online resources. Check it out.

Do we really get more done with today's technology? As my friend and colleague, the late great Bob Topor said, "Never mistake activity for progress."

E-mail, social media, and the participation enabled by web 2.0 technologies present numerous marketing opportunities for engagement. Let's not overlook the counter-opportunities - that is, online tools to reduce distraction and keep people focused. The ROI pitch? Productivity and progress.