If You Can't Fix it, Feature It (IYCFIFI) remains one of the most powerful marketing axioms I know. From green M&Ms to Nicorette's Quitting Sucks campaign, I showcase lots of examples of IYCFIFI in this blog.

And you'll see IYCFIFI applies not just in business, but in all areas of life. Here's a funny example from comedian Demetri Martin:

One of my friends has a stutter, and a lot of people think that's a bad thing, but to me that's just like starting certain words with a drum roll. That's not an impediment, that's suspense.

Here's a video clip from a young Demetri that includes his stuttering bit:

http://comedians.jokes.com/demetri-martin/videos/demetri-martin---stuttering

Let me know IYCFIFI examples you run across too (I'll credit you by name of course-unless you want anonymity).