This is an exceptionally well-crafted story that puts into practice several key marketing principles. Watch now and see if you spot 'em.

Here's a few:

1) The "walk" metaphor - It's part of the family name, the brand, the story, and is brought to life as the crux of the action in the rolling hills of Scotland. 

2) The brand execution - From the top hat to the tilted label to the square bottle, all the visual elements come together to create a unique position in people's minds and hearts.  

3) The values portrayed - Intelligence, ambition, family, fire in the belly, vision... all characteristics that deeply resonate with viewers and convert them into raving fans (even if they don't drink scotch!).

4) The power of story - The same information could have conveyed through a (boring) bullet point laden Powerpoint presentation, right? But human beings are wired for stories - it's just how we are. Need I say more?

So... what's your story?