TV ads for Orville Redenbacher's are popping up (pun intended!) on the Olympics. Many of the ads promise not good popcorn as the benefit of the gourmet popcorn, but bringing people together. Check out this "tea party" ad:

The ad closes saying: "Spending time together. That's the power of Orville Redenbacher's." When product ads connect through deeper shared experiences, they hit home. We don't just think about it, we feel it. And we all know that feelings and emotion is what drives most purchases, right?