Moshe Engelberg On Everything Marketing

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Marketing Tree Branches for Dogs??

My wife just told me about sticks - actually a chunk of a branch - that a pet store was selling for dogs to chew. Super Pet Branches are here!

Really?? Sure, dogs like to chew. And most dogs love to pick up a stick or branch and run with it, chew it, and if you throw it, chase after it. But do we really need to buy them? Last I looked, it wasn't too hard to find a branch around that would satisfy our so picky canines.

What's next -- buying perfectly sculpted stones in a store? Umm, oops.

 

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