Warning Signs, Fines, and Risk Communication

Check out these two signs telling you about violation fines. Which one would influence your behavior more?Warning Signs

This is a common example of Behavioral Decision Theory (BDT) or Behavioral Economics, hitting up against the complexities of real life. Are we moved more by a message that tells us the minimum we’ll be fined for certain if caught, or the maximum we could be fined if caught? Continue reading Warning Signs, Fines, and Risk Communication

Breasts, Marketing, and If You Can’t Fix It, Feature It!

We got a catalog in the mail yesterday called Bounce. The name alone epitomizes my favorite marketing axiom “If You Can’t Fix It, Feature It!” (Yes, I’m a marketing guy who knows good marketing when he sees it. I’m also a middle age dad with three daughters so that’s all I’m saying about why the axiom applies).  Continue reading Breasts, Marketing, and If You Can’t Fix It, Feature It!

The Secret Upsides of “Spray and Pray Marketing” Revealed

“Spray and pray” is what machine-gunners do when they shoot off round after round of ammo and hope they hit their target. And what photographers do when the hold down the shutter release button and capture thousands of images so that they’ll get the very best shot. And what marketers do when they send messages out through every possible communication vehicle and social media channel. Continue reading The Secret Upsides of “Spray and Pray Marketing” Revealed

People & Technology: “Connect” is Cliff’s Main Lesson for Us

Dr. Cliff NassI dedicate this post to Dr. Cliff Nass – my brilliant, joyful, and passionate professor from my Stanford doctoral days. He tragically and unexpectedly died earlier this month. May his soul light shine on us all.

Cliff knew more about how the interplay between people, communication, and technology than just about anyone. And his message to the world was that we’re losing our humanity to our tools of technology. Continue reading People & Technology: “Connect” is Cliff’s Main Lesson for Us