Last week I blogged about how the National Pork Board (NPB) is planning to reposition pork, since "the other white meat" approach is not increasing sales. Today I came across Tim Berry's post about how NPB lawyers took quite seriously ThinkGeek's April Fool's joke that proclaimed:

Pâté is passé. Unicorn - the new white meat. Excellent source of sparkles!" 

Canned Unicorn Meat

They sent ThinkGeek a 12 page "Cease and Desist" letter. ThinkGeek went to town with it, now offering discounts on their very funny pork-inspired products and getting all kinds of viral coverage.

Yes, diligently protecting your brand and slogan and positioning is important - it's all about distinctiveness and competitive advantage. But unicorn meat... really? Maybe the Pork Board's lawyers and marketers oughtta talk...