The 3 Es & When Policy Reform is Best: Chelsea's Law

In tackling tough public health and social issues, we talk about three main ways to make change happen:

1. Education: Teach people so they know the right thing to do.

Example: Driver training programs

2. Environment: Change the environment so people automatically do the right thing.

Example: Speed bumps that slow people down 

3. Enforcement: Make laws that punish people for not doing the right thing.

Example: Speed limits and speeding tickets

This comic strip by two-time Pulitzer Prize-winning editorial cartoonist Steve Breen (a local San Diegan) makes the case very well with "Chelsea's Law" - the new sex offender one strike law that resulted from the tragic murders of Chelsea King and Amber Dubois.

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Sure, a candlelight vigil is good. People learn about the situation and feel like that are doing something when it seems like nothing can be done. Memorial services and honoring the victim's memory is important too. But some situations need reform, better laws, to really make an impact. Violence against youth, rape, sex offenses, and murder need policies that force reform. Educating violators and victims and the public still matters, as does creating safer environments. Ultimately, all three approaches contribute to the higher good. Sometimes though, it takes a law.

Marketing, the "Dashboard," and the Politics of Research

Marketing sometimes struggles to establish measurable objectives and prove ROI. As a consulting firm, we believe strongly in accountability and help clients develop tools to foster marketing accountability. Like a "dashboard." Which is meant to be an at-a-glance summary of how you're doing on your metrics and what needs immediate attention. I think a good, simple dashboard is a very valuable way to know where you are, and where you're going. And it can help overcome internal politicking and posturing by serving as an accepted frame of reference.

Dogbert however begs to differ...

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Actually, Dogbert and I agree on this point. A dashboard is only good if you use it. So use it!

(and thank you to our client for sharing this and being able to laugh about it!)