The Value of Feeling Valued: How Customer Intimacy Becomes Customer Loyalty
At ResearchWorks, we talk a lot about customer intimacy. We do our best not just to help clients be customer-intimate, but to practice customer intimacy ourselves. One sign of customer intimacy is when you say you care and show you care, and customers feel it. There is a match between how you intend to treat customers and how customers feel treated.
The sign above pronounces how much this family camp in Northern California cares for its guests. Even though the camp is not much more than a giant patch of dirt, people feel the love. The sign conveys the promise, the camp delivers on it. And guests come back year after year. That's how customer intimacy becomes customer loyalty.

