Moshe Engelberg On Everything Marketing

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212 Degrees: The Smallest Difference & The Winning Edge

In my Business Improvement Group today, I was reminded today about the power of one degree - the huge difference that a tiny difference can make. At 211 degrees water is hot. At 212 degrees water boils. Which makes steam. And steam can power a locomotive. Check it out on the video based on Sam Parker's book by the same name.

An Olympic victory comes down to milliseconds. A photo finish horse race where literally a nose can be the difference between winning and placing -- and 60% vs. 20% of the pot. As Vince Lombardi said: "Inches makes the champion."

The extra degree of effort really matters, in business and in life. 

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