Tag Archives: connecting with customers

Connecting with Customers: The Value of Making A Mistake

He forgot the words to his own song.

Iron_and_wine
Iron & Wine, a pop/R&B singer-songwriter was performing at an outdoor summer concert we were at recently. In the middle of his third song, he hesitated, mumbled a few words, laughed at himself, then got back on track with the lyrics. Meanwhile, the crowd roared with approval. What was that about?? Continue reading Connecting with Customers: The Value of Making A Mistake