In medtech, you encounter unique challenges to making devices and solutions customers want and will buy. External forces, like downward cost pressures, reimbursement challenges, and regulatory requirements make it tough. Plus a lot of device and IT companies impose relentless pressure to get the next big thing to market – and to do it now.
In light of all these pressures, how do you increase your effectiveness at making devices customers want and buy? Keep customers first in how you think and all you do.
I know, I know. It’s easy to say. It can be hard to do. And it’s not a panacea to counter all the marketplace challenges you face. But it can ground your thinking, guide your decisions, and help you get the best possible results.
In a recent article published in Device Talk, the med device industry blog from MD+DI, I outlined four keys to making devices customers want and will buy, from a customer-centric perspective.
The 4 keys:
- Start with the right business mindset
- Get customer input – the right way
- Decide between MVP and alternatives
- Recognize your work saves lives
This approach will lead you to think differently, engage with customers differently, and design and market your devices differently. You really can increase your effectiveness by keeping customers first in how you think and all you do.
Read the full MD+DI Device Talk article here.
Let me know what you think.