What is a Customer?
The simplest definition is: Someone who buys things from a business.
A better definition comes from Sam Walton, founder of Walmart. He says the customer is “… the boss. And he can fire everybody in the company, from the chairman on down, simply by spending his money somewhere else.”
Another good definition makes us think in human terms: “Consumers are statistics. Customers are people.”
And finally a definition of customer that speaks to choice: A party that receives or consumes products (goods or services) and has the ability to choose between different products and suppliers.
Pulling it all together, here’s my definition of customers for your consideration, which adds the dimension of why we make products to begin with.
Customers are people that products and services are designed to please. They choose what they buy and who they buy from, which determines the success of companies that make and sell the products and services.
How do you define customers?