Customer Service and those Wacky "Unknown Error" Reports
One of my computer programs, Word or maybe Safari, just suddenly quit on me, and I got that cute little invitation to submit an error report. It looked something like this:
I have yet to submit one, despite numerous opportunities. Would some guy in a cramped cubicle in India read my error report? Or would a system-generated report be circulated to the error maven? Seems unlikely, that's all. Then I thought, I could be wrong... Maybe I'd get a response like this:
Dear Moshe,
On behalf of Microsoft, I am responding to the error report you submitted 12 minutes ago. I read it carefully and determined that in fact, unknown error #000000000623 did occur which forced MS Word to quit unexpectedly on you for the 54th time this month. And just as you were about to click on Save for your upcoming keynote speech at the White House. Bummer. But don't give up on us. We at Microsoft really care about you, so as a gesture of our appreciation, we will send you an e-certificate citing your toughness and fortitude as a veteran unknown error #000000000623 survivor. You can open it in MS Word, though it has been known to cause occasional system crashes. It is frame-able though.
Sincerely,
Ken
Unknown Error #000000000623 and #000000000624 Technical Specialist III
What a customer service opportunity and brand loyalty opportunity these error communications create!
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