Does this Blog Matter?
The main thing about blogging is this: Making what you''re reading meaningful, thoughtful, and practical. That''s the bottom line. We promise you a blog that''s worth your time and energy and we welcome your participation. Underlying this idea is what I believe is the core principle of effective marketing: Putting your ""customer"" in the center. When I teach, I illustrate this by drawing a circle with the word ""us"" in the middle (us meaning the company). Then I make a big X through it and say very simply: ""This is bad."" Next to it, I draw another circle and write ""them"" in it , and say ""This is good."" Them is the customer, the reader, the partner - those that the "us" serve. That''s what it''s about, this blog putting you the reader in the center. It's all about YOU.
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