Moshe Engelberg On Everything Marketing

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December 9, 2009

Health Insurance, Essentialism & the Public Option

The Senate is considering tossing the public option in favor of an experiment: See if private insurance companies play fair for a couple years, and if not, then include a public option. In a very clever reframing, cartoonist Andy Lubershane paints a picture (draws an animated cartoon actually) of what would happen if we treated firefighting services like we do health insurance - complicated contracts, pre-existing conditions, etc. Check it out.

Whatever your opinion, now's the time to express it.

Filed under  //   cartoon   entertainment education   health insurance   healthcare reform   policy   positioning   public option   reframing  
Posted by Moshe Engelberg 

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October 13, 2009

Marketing Healthcare Reform & Double Standards

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We're just wrapping up a marketing study with primary care doctors across the country to test the appeal of potential new medical equipment and services. I am constantly hearing doctors lamenting the condition of healthcare in America, and very clearly saying what they do everyday - how they treat patients - is directly affected by what is r eimbursable by insurance and what kind of coverage a patient has. It is both understandable and frightening. 

In the midst of healthcare reform, are you and I willing to sacrifice our benefits for the greater good?  As the cartoon suggests, many lawmakers have a double standard and would not. Wouldn't that be like a marketer representing a product they don't believe in? Not a good thing. And it always shows. Integrity: Don't leave home without it!

Filed under  //   healthcare reform   marketing research   messaging  
Posted by Moshe Engelberg 

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July 14, 2009

Onward, Healthcare reform!

Obama just nominated Regina Benjamin, MD to be our new Surgeon General. She's a family doctor in the shrimping village of Bayou La Batre, Alabama, winner of the MacArthur Foundation "Genius Grant" and on board of trustees of the American Medical Association.

One article credited her going back as a physician for an MBA degree as evidence that she's politically savvy, presuming that people with political ambitions get MBAs. I'm thinking of my many MBA students who for some reason chose corporate paths. Hmmm.

To me, the fact that Dr. Benjamin spent much of her career dealing hands-on with poor folks in need of care bodes well for healthcare reform. And that's how Obama introduced her, someone "who understands the urgency of meeting this challenge in a personal and powerful way..."

Onward, healthcare reform!

 

Filed under  //   Healthcare   healthcare reform   leadership   Obama   personal relevance  
Posted by Moshe Engelberg 

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