Moshe Engelberg On Everything Marketing

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Health Insurance, Essentialism & the Public Option

The Senate is considering tossing the public option in favor of an experiment: See if private insurance companies play fair for a couple years, and if not, then include a public option. In a very clever reframing, cartoonist Andy Lubershane paints a picture (draws an animated cartoon actually) of what would happen if we treated firefighting services like we do health insurance - complicated contracts, pre-existing conditions, etc. Check it out.

Whatever your opinion, now's the time to express it.

Filed under  //   cartoon   entertainment education   health insurance   healthcare reform   policy   positioning   public option   reframing  

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