Moshe Engelberg On Everything Marketing

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Strategic incrementalism

I was talking today with a very smart colleague who runs a large health department. He is one of the best leaders I know. As he was bemoaning the impending budget cuts here in California, he also exerted optimism. He knows that great leadership shines in tough times. That means be honest, but not hopeless. Even with furloughs and layoffs, in a well-led organization, there is still reason for optimism. This reminds me of one of my favorite sayings: It is what it is.

In light of a worldwide recession and a worldwide pandemic and in an industry (in this case public health) repeatedly hammered by budget cuts, there may only be room right now for incremental gains. However, these gains need not be anywhere there is a foothold. They can and should be tied to your fundamental purpose. As Jim Collins says, "preserve the core." And at the same time stimulate progress. 

So whether the gains are about protection or growth, and even if they are very small, they should be both strategically planned and celebrated. So whenever you have a good small win, remember you're practicing the art of strategic incrementalism.


Filed under  //   growth   jim collins   leadership   purpose   strategy  

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Onward, Healthcare reform!

Obama just nominated Regina Benjamin, MD to be our new Surgeon General. She's a family doctor in the shrimping village of Bayou La Batre, Alabama, winner of the MacArthur Foundation "Genius Grant" and on board of trustees of the American Medical Association.

One article credited her going back as a physician for an MBA degree as evidence that she's politically savvy, presuming that people with political ambitions get MBAs. I'm thinking of my many MBA students who for some reason chose corporate paths. Hmmm.

To me, the fact that Dr. Benjamin spent much of her career dealing hands-on with poor folks in need of care bodes well for healthcare reform. And that's how Obama introduced her, someone "who understands the urgency of meeting this challenge in a personal and powerful way..."

Onward, healthcare reform!

 

Filed under  //   Healthcare   healthcare reform   leadership   Obama   personal relevance  

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