Marketing Jack Daniels & the Power of Association
When I first saw this Audi license with the license plate frame Jack Daniels, I did a double-take.
I thought why would this renowned purveyor of Tennessee Whiskey be advertising on car license plates! After all, we all know drinking and driving don't mix, right? Then I realized, um, that Jack Daniels is also a name, as in maybe a car dealer's name. And so it is, in New Jersey - selling Porsches, Audis, and VWs.
As a foreigner to New Jersey, I suppose I can be forgiven associating Jack with liquor instead of cars. But in an odd way, what I took to be an oxymoron actually is quite memorable. Next time I want to buy an Audi in Jersey, I know where to go! And maybe they'll throw in a quart... of gas of course.
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