Tag Archives: marketing myopia

Cause Marketing OR Sleeping with a Mosquito

I was at the San Diego Cause Marketing conference this week. Gave a short talk on Radically Putting Customers (Not You!) At The Center, intended to inspire nonprofit leaders to not let passion for their cause get in the way of “right-seeing.” Which means shaping their organizations to be “customer-satisfiers” rather than product-centric “program producers.” I referred to the importance of preventing myopic thinking and forgetting about the reason we exist – to serve. More here, in a short piece I wrote about “Marketing Myopia.” Continue reading Cause Marketing OR Sleeping with a Mosquito