Moshe Engelberg On Everything Marketing

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December 8, 2009

The Good & Bad of Twitter (or "Twitter Twoubles!")

OK, Twitter-head, can I ask you a question? Only if it has less than 140 characters. This action-packed exchange was in a recent Non Sequitur comic strip. 

Is tweeting good or bad for communicating what matters? I say both. And here's why (in less than 140 characters!). The upside is the good judgment needed to be effective and concise. The downside is no judgment and tweeting about meaningless things.

Check out this very funny "SuperNews!" animated comedy sketch that was on Current TV:

And bonus... here are Soren Gordhamer's four insightful Taoist tips for better and balanced tweeting.

Filed under  //   communication   meaning   tweet   twitter  
Posted by Moshe Engelberg 

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November 9, 2009

Norman Lear Bringing Meaning to Life

I was recently at an event honoring Norman Lear, the great TV and film producer, and political and social activist who brought us All in the Family,  Maude, The Jeffersons and many other culture changing shows.

Norman Lear

He said two things in his acceptance speech that really struck me: 1) I believe waking up every morning to be a production. We have a day to produce. 2) Success is how much joy we get out of the moments of our lives as we live them.

Much meaning -- not just for marketing, but for living.

Filed under  //   entertainment education   marketing   meaning   measures of success  
Posted by Moshe Engelberg 

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