Marketing sometimes struggles to establish measurable objectives and prove ROI. As a consulting firm, we believe strongly in accountability and help clients develop tools to foster marketing accountability. Like a "dashboard." Which is meant to be an at-a-glance summary of how you're doing on your metrics and what needs immediate attention. I think a good, simple dashboard is a very valuable way to know where you are, and where you're going. And it can help overcome internal politicking and posturing by serving as an accepted frame of reference.

Dogbert however begs to differ...

Actually, Dogbert and I agree on this point. A dashboard is only good if you use it. So use it!

(and thank you to our client for sharing this and being able to laugh about it!)

I was recently at an event honoring Norman Lear, the great TV and film producer, and political and social activist who brought us All in the Family,  Maude, The Jeffersons and many other culture changing shows.

He said two things in his acceptance speech that really struck me: 1) I believe waking up every morning to be a production. We have a day to produce. 2) Success is how much joy we get out of the moments of our lives as we live them.

Much meaning -- not just for marketing, but for living.