The Union Bank Brand: Solid as a Marshmallow??
I was making a deposit in the bank and saw this "rock" on the counter by the teller. In fact, there was one of these promotional items by every teller branding the solidness of Union Bank. (The pen is there for scale).
Then I picked it up. It was made of soft foam. About as solid as a marshmallow. Is that really the brand message Union Bank wants to convey?? Trust us with your money. Because we're solid ...like a marshmallow. The morale of the story is the medium can be the message. Think it through Union Bank!
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