Talk about a niche market
The first "pet only" airline in the U.S. is flying. Pet Airways have outfitted their planes for pets only, along with special pet lounges in the airports they use. Dogs and cats travel in the main climate-controlled cabin with special attendants and anywhere/anytime bathroom privileges.
One news story quoted a customer justifying the investment for her dog: "He's a member of our family," she said. "He's certainly not cargo and he's not a suitcase."
A quick analysis might suggest that launching a new company with a new luxury service in an industry that is in terrible shape during a severe recession might not be a great idea. Or... is there enough demand among extreme pet lovers with discretionary income to make Pet Airways a success?
Personally, I love my dog Lukie.
But he's still a dog. It may be a sweet idea, but my guess is Pet Airways won't fly for long. Not knowing their capitalization, I give them two years.
What's your guesstimate?
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