Tag Archives: personal value

Marketing “Be Good to Yourself” the Smoothie King Way!

I was craving a healthy snack after a day of meetings at CDC in Atlanta recently and happened upon Smoothie King, a new-to-me chain. Which is where I saw a sign with this Be Good to Yourself slogan.be_good_to_yourself
It was compelling, made an emotional connection, and tied to an important personal value. Who I can disagree with it?! Continue reading Marketing “Be Good to Yourself” the Smoothie King Way!