Moshe Engelberg On Everything Marketing

Your source for “ah-ha” moments and thinking different 
Contributors
Tags


Filed under

twitter

 
December 8, 2009

The Good & Bad of Twitter (or "Twitter Twoubles!")

OK, Twitter-head, can I ask you a question? Only if it has less than 140 characters. This action-packed exchange was in a recent Non Sequitur comic strip. 

Is tweeting good or bad for communicating what matters? I say both. And here's why (in less than 140 characters!). The upside is the good judgment needed to be effective and concise. The downside is no judgment and tweeting about meaningless things.

Check out this very funny "SuperNews!" animated comedy sketch that was on Current TV:

And bonus... here are Soren Gordhamer's four insightful Taoist tips for better and balanced tweeting.

Filed under  //   communication   meaning   tweet   twitter  
Posted by Moshe Engelberg 

Comments [0]

November 23, 2009

Social media is NOT ruining my life... it's not, it's not, it's not!!!

I like social media. I often advise clients to strategically employ social media. I use some personally. But there is a major downside. Like Doonesbury illustrates, it takes a lot of work to curate our "personal brand" on social media. (click here for a better view of the comic strip):

Host unlimited photos at slide.com for FREE!

Social media is great to connect us with people and things we care about. But the "opportunities" to stay connected through social media can cost us staying connected with the people around us. We stray away from old fashioned "analog" social media, like talking or hugging or just being present with another person. As good as Facebook is, and Twitter is, and gosh darn Andy of Mayberry, even as good as this blog is, real life relationships come first. So there you have it. Gotta go... need to check status updates from my Facebook friends (just kidding!).

Filed under  //   analog   brand   digital   facebook   social media   twitter  
Posted by Moshe Engelberg 

Comments [0]

November 2, 2009

Marketing the moment

 

The greatest human lessons are found in the power of presence, says Rabbi David Wolpe of Temple Sinai in LA.

presence of God

In this case, he's referring to being humanly "present" with other people vs. being technologically present. I think the idea of real presence applies to effective marketing too. How does Facebook and Twitter and even blogging (like this!) affect our presence? In my opinion, these pervasive technologies are great for (re)connecting and sharing information. Which is important for effective marketing. But in no way do they replace being personally present with someone. Because there's something magical about real presence with another person that I believe technology will never supplant. Good marketers know that deep inside we will all want human connection.

Filed under  //   facebook   marketing   moment   presence   technology   twitter  
Posted by Moshe Engelberg 

Comments [0]